It’s a Big Deal: Dancehall artiste Chris Martin inks deal with KFC
Dancehall act Chris Martin can now add another feather in his fedora. After releasing the now ubiquitous hit, I’m a Big Deal, Martin has joined forced with fast food giant KFC- a move that marks his first major corporate brand partnership. The song will underscore KFC’s newest marketing push which is dubbed the ‘2016 Big Deal’ campaign, has been described as a natural fit. Chris Martin is joined b... »