LIME signs Konshens and Sara Lawrence

TELECOMS company LIME signed dancehall artiste Konshens and former Miss Jamaica World (2006) Sara Lawrence as its newest

brand ambassadors at Ribbiz at Barbican Centre in St Andrew, yesterday.

Carlo Redwood, LIME’s vice-president of marketing, said signing was a “no-brainer”.

“Konshens is popular with Jamaicans. He loves Jamaica and he’s very passionate about music and the charity work that he does. Sara is a genuine person. She has done well and she is the female that we were looking for,” said Redwood.

Lawrence was crowned Miss Jamaica (World) in 2006. She placed sixth at the Miss World finals.

She is currently the Caribbean brand ambassador for L’Oréal.

Dancehall artiste Konshens shot onto the musical radar in 2007. He is known for a string of hits including Gal a Bubble, Couple Up, and Walk and Wine.

His Subkonshus Music label has been instrumental in working with new talent including Darrio, Delus, Tamarley and Javada.

LIME’s other brand ambassadors are track star Yohan Blake and comedians Ity and Fancy Cat, Donald ‘Ice Man’ Anderson, and Pretty Boy Floyd.